CATEGORY: Best Application of AV in Corporate

#19 JCB India Headquarter – Ballabhgarh


More than 5 crore INR but less than 10 crore INR (More than USD750,000 but less than USD1.5 million)


The iconic JCB brand is familiar to most of us as one of the world’s leading manufacturers of construction machinery. We were engaged by JCB India to create state-of-the-art video collaboration infrastructure at their Ballabhgarh factory in Haryana, which is the world’s largest factory for Backhoe Loaders. This location also serves as the Headquarters for JCB India, where a variety of JCB products are manufactured.

The JCB team wanted to use state-of-the-art video collaboration to permit richer and more interactive workflows, allowing smooth interactions with other offices across the world. High-quality video collaboration tools needed to be incorporated into various video conference rooms, offices of senior executives, training rooms, meeting rooms and a boardroom.

What did the client want to achieve?

The JCB team wanted to create a video collaboration infrastructure that worked flawlessly and incorporated technology which allows for great convenience and usability. Making sure that meeting participants are able to get connected in the minimum amount of time was important, as was incorporating sufficient connectivity for each and every participant.

They also wanted to provide their teams with tools intending to cater to their engineering and manufacturing applications, such as interactive displays and large screen projection systems so every detail could be clearly viewed.

They were willing to invest in the best equipment but wanted to ensure that performance was not compromised due to the challenges posed by all the glass-rooms and high ceilings which are a part of their workspace aesthetic.

Scope of work your company was involved in

Entrusted with the responsibility of integrating AV and Collaboration equipment in a total of over 30 collaboration rooms at JCB India. Designs for this were developed by JCB’s project consultants, and our team worked closely with them during the implementation of the project.

Most of the rooms created at JCB were video collaboration rooms which were enabled with hardware-codec based VC systems.

These rooms were designed for various internal teams, but VC has also been incorporated into the offices of the senior management including the managing director and 12 executive vice presidents.

The 30-seat boardroom features all-digital signal management and dual 55″ Samsung displays. A Cisco VC system controlled by a touch interface allows convenient connectivity to collaborators anywhere in the world. A Crestron control system with touch interface and a program audio system are also incorporated.

Room-scheduling interfaces are also wall-mounted in every room. In addition to wireless presentation systems, cable cubbies provide convenient access to connectivity interfaces at multiple points in the room.

Engineering teams have access to interactive video collaboration rooms which are specially equipped to cater to their requirements.

A high-resolution laser projection system allows detailed reviews of AutoCAD drawings. Content can also be displayed on a Samsung Flip Digital flipchart which can be annotated for more specific discussions. Meetings can also be recorded so that they are available for review later. Auto-tracking VC cameras simplify the VC experience considerably by following the presenters.

What key challenges were faced?

One of the key challenges faced in this project was the fact that the video collaboration rooms were located in the factory building, in many cases very close to the production floor itself.

This created issues via both environmental sound and vibrations which were undermining both the audio and video quality during VC calls. In certain rooms, the vibrations were affecting the VC camera and in turn the video quality during calls. In other cases, the extensive use of glass, high room ceilings, and imperfect sound installation lead to sound leakage and echo issues in the conference rooms. Tight timelines were another challenge for this project which had to be completed from start to finish in two months and the client, consultant, contractors, and our project teams were spread across the country.

How were those challenges resolved?

Our team had to work extensively to identify the sources of sound and vibrations in each of the collaboration rooms. In some cases, this was addressed via the DSP incorporated into the room, which helped solve problems related to inconsistency in the audio environment like inconsistent sound reproduction and troublesome echoes.

On other cases, various methods of sound treatment were applied in the rooms until sources of sound leakage were completely eliminated. Vibrations affecting VC cameras were addressed by relocating the camera if necessary, for example in one room it had to be moved to the VC table instead of being mounted on the wall.

How has your work helped the client?

The widespread availability of high-end video collaboration tools has considerably simplified interactions at JCB, especially providing improved connectivity with their teams in the US.

Collaboration has also become more natural and intuitive for the JCB team because of the ease of video interactions and also because of the inclusion of interactive tools like interactive displays. These displays allow drawing, annotation and also sharing of detailed engineering drawings that are important for the designing process at JCB.

Most importantly the benefits of our video collaboration infrastructure are visible at several key stages of the JCB team’s workflow including design, engineering, manufacturing and in customer interactions.

What are you most proud of in relation to the project?

Delivering this project in a way that has been appreciated by the JCB team amidst tight timelines and the challenges with audio performance is something that we take pride in.

Each of these rooms showcases top-of-the-line solutions for display, control, audio, lighting VC and switching which make for an extremely high-quality video collaboration experience. The technology has been incorporated seamlessly into the rooms and is positively impacting the way in which the clients’ teams are able to work every day.

List of KEY Brands and related Solutions (Models) that were defined for the project:

  • Cisco Room Kit Plus – w/Codec Plus, Quad Camera and Touch 10. CS-KITPLUS-K9
  • Crestron Wireless Presentation System 200 – enables secure wired and wireless presentation AM-200
  • Samsung 75″” LED Display- 4K, Size 75″ QM75H
  • Lightware UMX-TPS-TX140 – 4K Scaling Auto-Switcher
  • Crestron CP3 Control processor
  • Samsung WM55H (Flip) – Digital flipchart designed for creative thinking, collaboration and innovation, Size 55 Inch
  • Extron Cable Cubby 700 – Retractor type Architectural Connectivity
  • Cisco IP Conference Phone 8832 – No Radio version CP-8832-NR-K9
  • Panasonic RZ670 Laser Projector – Native Resolution (WUXGA) Max Brightness 6500 Lumens
  • Cisco SX80 Codec, Speaker Track 60, Touch 10 CTS-SX80-IPST60-K9
  • SHURE MXW1/O-Z1 – Shure Hybrid Bodypack Transmitter, integrated omnidirectional microphone
  • Crestron DIN-DIMU4 – Universal Dimmer, 1 feed, 4 channels


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